One cricket-crazy small towner (let’s call him SM) introduced a game called Chhah Ka Chhaap (CKC) in a WhatsApp group with school friends. And his cricket-loving friends played for three long years, fighting for leaderboard rankings, contributing banter, sometimes expressing gratitude for the game that was invented. His friend, AX, played begrudgingly, pointing out things that she felt SM could improve. She fared well, often, to her own surprise, and offered wishes instead of advice in those moments. SM’s friend, SK, outside his school circle, called out SM for his selfishness; he believed the game had a place outside of one WhatsApp group and that every cricket enthusiast ought to play it. Thus, these three cricket-crazy #sportsenti people set out to start India’s first live cricket prediction game.
PlayCKC is one of the four startups (out of 200) that was selected as part of the first Sports Tech Cohort by JSW Sports and India Accelerator. JSW & IA hold equity stake in PlayCKC and have a strategic partnership with us.
JSW Sports is the sports arm of the JSW Group, a $13 billion conglomerate with a presence across India, USA, South America, Europe & Africa. The company is uniquely positioned across the Indian sports ecosystem and has a presence in the top 3 sports leagues of India through its teams Bengaluru FC (ISL), Delhi Capitals (IPL) and Haryana Steelers (PKL). Besides, JSW Sports has led the creation of India’s first high performance training centre the Inspire Institute of Sport and is exclusively supporting and managing some of India’s most promising Olympic talents including Neeraj Chopra, Bajrang Punia, Sakshi Malik and Vikas Krishan.
India Accelerator is a seed stage accelerator program for startups. It is a structured program that includes the much needed mentorship, the network, the technology, the peripheral services (like legal, financial etc.) and the capital. It is the only Global Accelerator Network (GAN) partnered, mentorship driven program in India. IA accepts only about 2% of the startup applications that come their way.